Job Description
As a Programmatic Media Specialist at MediaOne General Motors in-house media agency youll be on the front lines of our programmatic activationbuilding trafficking and optimizing campaigns across display online video audio CTV and emerging formats for GM brands including Chevrolet GMC Buick Cadillac OnStar and corporate initiatives . Youre handson in the DSPs close to the data and excited to turn performance signals into smart tactical decisions every day.
Youll work alongside channel audience and analytics specialists to deliver ambitious performance and brand outcomes across the GM portfolio.
Campaign setup & trafficking:
Build and launch campaigns in leading DSPs (e.g. DV360 The Trade Desk Amazon Yahoo or equivalent) for GM brands.
Configure audience and contextual strategies frequency caps bid strategies and pacing rules.
Activate across a mix of open exchange PMP and programmatic guaranteed inventory with the right brand safety and suitability controls in place.
Optimization & inflight management:
Own daytoday health of campaigns: pacing delivery and performance against KPIs for assigned GM brands.
Optimize bids budgets audiences and inventory to improve CPM CTR CPA ROAS viewability VCR and reach efficiency .
Execute structured A/B tests (creative audiences inventory sources bid strategies) and document learnings.
Reporting & insights:
Pull and QA performance data from DSPs and reporting tools and conduct proof of performance campaign reporting.
Build clear concise reporting views that highlight whats working what isnt and what youre changing next.
Feed insights back to MediaOne channel leads GM brand teams and analytics partners to inform future briefs and strategies.
Ways of working & quality:
Follow and help refine naming conventions taxonomies and QA checklists for campaign setup across GM brands.
Partner closely with media planners audience teams and analytics to ensure programmatic is tightly integrated into fullfunnel GM plans.
Uphold MediaOne and GM standards for brand safety fraud/IVT protection suitability and data privacy .
Background & experience:
Bachelors degree required
2 years of handson experience in programmatic media buying or ad operations (agency inhouse or platform side).
Technical skills:
Working proficiency in at least one major DSP (DV360 The Trade Desk Amazon Yahoo etc.).
Understanding of:
Auction mechanics (firstprice auctions floors bid strategies).
Deal structures (open exchange PMPs preferred deals PG).
Core measurement concepts (viewability IVT/fraud brand safety frequency management).
Comfortable using Excel/Sheets and basic visualization tools for performance analysis.
Mindset & soft skills:
Strong analytical detailoriented approach; comfortable living in dashboards and loglevel data.
Clear concise communicator who can explain what the numbers mean and what you plan to do next.
Organized and reliableable to manage multiple line items and priorities without losing control of pacing or QA.
Curious about the evolving programmatic landscape (identity SPO clean rooms AIdriven optimization) and eager to test responsibly for largescale brands like Chevrolet GMC Buick Cadillac and OnStar.
#LI-MO
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager. This job may be eligible for relocation benefits.About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire .
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us or call your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Required Experience:
IC
Position Title: Drafting Coordinator Job Description Would you like to be part of a family who loves to take on exciting challenges? Metromont LLC has been one of the leaders in the construction industry for nearly a century and is currently accepting resumes...
...Thank you for your interest in joining our team! To be considered for a CDL Driver position, you must complete both required applications. Please follow the steps below carefully to ensure your application is reviewed: # Complete the application questionnaire using...
Description: Southeast Elevator is seeking an experienced Residential Elevator Mechanic with exceptional mechanical skills, professional interpersonal communication, and a can-do attitude to join our installation team. Excellent leadership and problem-solving skills are...
...nations top schools. Were partnering with a school district in Boulder County, Colorado to hire a dedicated Registered Behavior Technician (RBT) from March 30-April 24 of this school year . This district-wide, in-person position supports students across multiple...
...Futurex is seeking a Technical Writer for full-time employment at Futurexs campus in Bulverde, TX. As a Technical Writer at Futurex, you will be responsible for ensuring that the documentation for all of our products is clear, correct, comprehensive, and easy to use...